Hi.
I’ve been a writer my entire career; mostly copy, branding and digital products, some editorial, occasionally screenplays and once, when I was young and needed the money, an infomercial about pantyhose.
Here’s what I’ve learned:
Too many brands speak before they think
The best copy is simply a good story, well told
People love bullet points
It sounds simple, but after 20+ years in this game, I see the majority of brands struggle with the same issues: sending too many messages at once, behaving inconsistently, and treating your most powerful asset — your voice — as an afterthought.
I will help you:
Identify true brand strengths
Strengthen your voice and use it consistently
Send the right message at the right time
Sounds good, right? Let’s chat about how to put your best brand forward.