At a critical moment in the country’s history, this public-service campaign is helping to strengthen the digital future of Myanmar.
The Go Unicode program is designed to help technology novices in Myanmar migrate their phones to Unicode, a key component of online safety, digital literacy and participation in the global economy.
We created the entire program from scratch and generated high click rates on Facebook and thousands of conversions. Agency: Article Group.org
A $300M global initiative to build a stronger future for journalism. We built a curriculum of more than 40 lessons, case studies and quizzes with the goal of training 500,000 journalists worldwide. Topics including fighting disinformation and censorship, investigative journalism and data visualizations. Our content is translated into more than 100 languages. Agency: enso
A complete branding package for the new luxury hospitality offering from Montage Hotels & Resorts, including positioning, tagline, logo, color palette, and copy. We designed and launched their website, created sub-brands for F&B outlets and helped launch this brand from two destinations to ten and counting. Agency: Egg Office
Social media creative for launch of the epic Netflix Original Series "Marco Polo." We had so much fun diving in to the world of Genghis Khan and creating a wild variety of posts to excite and engage fans. Agency: Huge
A sampling of work for Nike Young Athletes, including a promotion with Kevin Durant.
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As part of the team that pitched and won the Tempur-Pedic DAOR business, we helped the company launch their most innovative product line in decades. We created a fresh new look and voice for their creative which lived across banners, website, mobile and video. Agency: Huge. Creative Director: Matt Murray.
Everyone knows Tempur-Pedic for its cheesy early 90s wine glass "test." So we had some self-referential fun revamping it for the YouTube, while still maintaining the brand's premium image. With over 1M views, it blows away pretty much any mattress commercial, ever.
Here's another: https://www.dropbox.com/s/m51jswfzcloojgl/Upstairs_FINAL.mov?dl=0
Tempur-Pedic had a limited social media photo library so we expanded their content base to take advantage of 3rd party content. The results were pretty astounding.
A digital companion to the Emmy-winning TV show, our quizzes scored people's brains in areas like focus, fear and lying, with share-worthy results.
We helped Dell launch its fastest, lightest machine ever with this beautiful parallax scrolling site. Copy was designed for minimal volume, maximum impact.
business.twitter.com
When Twitter got serious about selling promoted Tweets, we helped them launch a more robust business site. I had to figure out their tone of voice, taxonomy and how to explain the various advertising products and tactics (Promoted Tweets, Flock to Unlock, etc.) I also wrote advertiser case studies for companies like Bonobos to show how businesses could put Twitter ads to work for them.
The Gemological Institute of America is the world's foremost authority on diamonds and gemstones. A complete website redesign and tone of voice update usher this venerable institution into the future. Agency: Huge
Over the years, I’ve launched many new brands and reinvigorated existing ones. No matter how large or small, it’s always gratifying to help businesses uncover what makes them special and create lasting solutions to help them thrive.
When we went to check out this historic Hollywood building, we fell in love. And then we walked inside — whew. Let's just say a less than stellar remodel was going on. Believing in the potential of this magical spot, we convinced the developer to re-remodel the interiors (again) and convert the old stables into a barn for events. We also delivered a beautiful brand package, too. It's succeeded beyond our wildest Instagram-y dreams. Agency: Project M+
An extension of the popular True Food Kitchen, Juby True is a cold-pressed juice bar chain. We created the brand from scratch. Agency: Project M+
A sneak peek inside the brand platform document I wrote for cloud computing company Rackspace. Agency: Huge
An exceptional mixed-use arts and entertainment campus on the site of former CBS Studios, Columbia Square lies in the heart of Hollywood's revitalization. Agency: Project M+
One of the West Coast's largest REITs had no real branding. We drew on the founder's passion for the nautical life to build their brand, messaging strategy and corporate presentations. Agency: Project M+
Adventure Writing
Articles in Ski, Skiing, Powder, copy for Oakley (gotta snow test those goggles), Pure Kauai, and former lifestyle editor for Jackson Hole News and Guide.
Screenwriting
My sister and I wrote several screenplays together, had representation and did the "couch and water tours" around Hollywood. Our favorite script, "Luna" was a semi-finalist (top 100 out of 6,000+ entries) in the prestigious Academy Nicholl Fellowships in Screenwriting competition.
Mad Libs
You know the old Mad Libs you did as a kid? I love 'em. I write custom ones for my daughter and friends’ birthdays.
